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Title
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Flit insecticide cartoons, 1929
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Caption
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Long before his success as Dr. Seuss, Theodore Geisel (Dartmouth Class of 1925), designed advertisements for Flit, Standard Oil Company’s wildly popular spray-pump insecticide which later contained DDT. Over the course of 17 years, Geisel’s humorous advertisements helped make Flit a household name throughout the 1930s and 1940s. At the time, liberal spraying of pesticides around people, animals, and crops was highly encouraged with little regard to potential environmental impacts.
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Creator
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Theodore Geisel
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Containing Publication
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MS-1100: Theodor S. Geisel collection
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Date Created
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1929
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Publisher
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Stanco Incorporated
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Rights
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No Known Copyright
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Bibliographic Citation
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Flit insecticide cartoons, 1929. MS-1100: Theodor S. Geisel collection, Box: 1 "Contains examples of Seuss' advertising artwork, including work done for Standard Oil subsidiari..., 1929 - 2004", Folder: 2 “Book of Flit insecticide cartoons, 1929"
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Filename
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exh-vanishing_Geisel_001.pdf
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Case Number
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Causes and Consequences of Extinction
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Item Number
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4
